Uses /
Sales management
Sales process management is the practice of mapping, running and improving the sales processes an organisation depends on – outreach, deals, orders and customer success. Gluu combines process maps, work instructions, roles and live tasks in one place, so every sales process is documented and actually followed.
Microsoft Preferred Solution
ISO 27001 compliant

What it is
Sales process management is how sales turns fragmented, person-dependent tasks into clear, repeatable processes. In Gluu, each process is a living map of activities, roles and work instructions that people follow directly – so calls, deals and orders run the same way every time, whoever is away. It is the same closed loop that runs the rest of your business, applied to sales.
Why it matters

No more sales steps scattered across spreadsheets, inboxes and people’s heads. Every process lives in one place, current and visible to the whole team.

New joiners and stand-ins follow the same guided steps every time – so quality does not depend on who happens to be handling it.

Every change is versioned and every task is logged, so ISO, GDPR and internal-control requirements are evidenced without a scramble before the audit.
Outcomes
2x
more processes mapped
in the first year
“The time and resources that you invest in Gluu, you get in return many times over.”
Peter Kaltoft, Manager, Sport24
Explore sales processes

Find leads and book sales meetings with a repeatable outreach flow.

Move from demo to closed deal with every step owned and visible.

Keep customers satisfied with regular analysis and structured follow-up.

Take, process and acknowledge new orders and amendments without slips.
Sales process management is the practice of mapping, running and improving core sales processes so they run consistently instead of depending on individuals. It replaces scattered checklists and tribal knowledge with one living source of truth people follow.
Any sales process – calls, deals, orders and customer success. Gluu ships with real sales process examples you can adapt, and you can build your own with the AI assistant or simple mapping.
No. Gluu’s simple mapping and AI process creation let teams capture how work flows in plain language, while valid BPMN 2.0 stays underneath for anyone who needs it.
Every process is versioned with review and rollback, and every task is logged. That gives you an audit trail for ISO and GDPR requirements, and drift between the documented process and real work is caught instead of quietly accumulating.
Yes. Sales owns and edits its own processes in Gluu, with work instructions attached to each activity for the people who carry them out – so changing a step does not need an IT project.
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