Gluu

Uses /

Manage, run and improve your sales processes

Sales process management is the practice of mapping, running and improving the sales processes an organisation depends on – outreach, deals, orders and customer success. Gluu combines process maps, work instructions, roles and live tasks in one place, so every sales process is documented and actually followed.

Gluu showing a sales management process with its swimlane diagram, roles and work instructions

Sales process management is how sales turns fragmented, person-dependent tasks into clear, repeatable processes. In Gluu, each process is a living map of activities, roles and work instructions that people follow directly – so calls, deals and orders run the same way every time, whoever is away. It is the same closed loop that runs the rest of your business, applied to sales.

Why sales teams put their processes in Gluu

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One source of truth

No more sales steps scattered across spreadsheets, inboxes and people’s heads. Every process lives in one place, current and visible to the whole team.

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A consistent way of working

New joiners and stand-ins follow the same guided steps every time – so quality does not depend on who happens to be handling it.

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Audit-ready control

Every change is versioned and every task is logged, so ISO, GDPR and internal-control requirements are evidenced without a scramble before the audit.

Sales process examples you can run in Gluu

Execute sales calls process example in Gluu

Execute sales calls

Find leads and book sales meetings with a repeatable outreach flow.

Sell directly to business process example in Gluu

Sell directly to business

Move from demo to closed deal with every step owned and visible.

Direct customer success process example in Gluu

Direct customer success

Keep customers satisfied with regular analysis and structured follow-up.

Manage sales order process example in Gluu

Manage sales order

Take, process and acknowledge new orders and amendments without slips.

Frequently asked questions

What is sales process management?

Sales process management is the practice of mapping, running and improving core sales processes so they run consistently instead of depending on individuals. It replaces scattered checklists and tribal knowledge with one living source of truth people follow.

What sales processes can I map in Gluu?

Any sales process – calls, deals, orders and customer success. Gluu ships with real sales process examples you can adapt, and you can build your own with the AI assistant or simple mapping.

Do I need to know BPMN to map a sales process?

No. Gluu’s simple mapping and AI process creation let teams capture how work flows in plain language, while valid BPMN 2.0 stays underneath for anyone who needs it.

How does Gluu keep sales processes compliant and current?

Every process is versioned with review and rollback, and every task is logged. That gives you an audit trail for ISO and GDPR requirements, and drift between the documented process and real work is caught instead of quietly accumulating.

Can sales run this without IT?

Yes. Sales owns and edits its own processes in Gluu, with work instructions attached to each activity for the people who carry them out – so changing a step does not need an IT project.

Ready to run your sales processes in Gluu?

Gluu free 30-day trial. No credit card required. Start from €24 / year.